Seller Advantage System — Free Workshop

Sound Familiar?

You've Spent Decades Building Equity.
Don't Lose It in the Last 90 Days.

I talk to sellers every week who did everything right for 20 years — paid down their mortgage, maintained their home, watched the market — and then gave back tens of thousands in the final stretch because of decisions made before they ever listed. Here's what I hear most:

😟 "I don't want to dump $40,000 into renovations before I sell — but I also don't want to leave money on the table."

😟 "How do I know what my home is actually worth right now — not what my neighbor sold for two years ago?"

😟 "What if I sit on the market for months and end up taking less just to move on with my life?"

😟 "I only get to do this once. I can't afford to get it wrong."

The Seller Advantage System

3 Secret Strategies Most Hudson Valley Sellers — and Their Agents — Have Never Heard Of

These aren't tips you'll find on Zillow. They're the exact positioning strategies I run on every listing before it goes live — and the reason some homes create multiple offers while similar ones sit and cut price. I'll reveal all three at the workshop:

1

Secret #1

The Bracket Effect

There's a specific way buyers search for homes online that almost every seller — and most agents — completely misses. One pricing decision can cut your buyer exposure in half before a single person ever sees your home. I'll show you what it is and how to flip it in your favor.

🔒 Revealed at the workshop

2

Secret #2

Engineering Demand

There's a way to analyze the market — in your specific price range, right now — to find the exact position where buyer traffic is highest and competition from other sellers is lowest. Most agents never do this. It's the difference between entering the market strategically and hoping for the best.

🔒 Revealed at the workshop

3

Secret #3

Becoming the Obvious Choice

Buyers follow a very predictable pattern when choosing between homes. If you know what that pattern is, you can position your home so buyers feel compelled to make an offer fast. This is how you create multiple competing offers instead of waiting on one.

🔒 Revealed at the workshop

What You Walk Away With

Every Attendee Gets These — Free.

Beyond the 3 strategies, you leave with tools you can use whether you're selling in 3 months or 18.

📋

Home Photo Prep Checklist

The exact checklist I give my sellers the week before their photographer arrives. Small details, major impact on first impressions and online clicks.

🗺️

The Seller's Process Roadmap

A clear walkthrough of every step from decision to closing — so nothing surprises you and you know exactly what's coming next.

💰

ROI Improvement Guide

What's worth doing before you list and what to skip — organized by return on investment. Stop spending money where it doesn't move the needle.

For Qualifying Attendees

Private Seller Positioning Session

If you're thinking about selling in the next 12 months, I'll run the full Seller Advantage System on your specific home — custom pricing bracket analysis, demand & supply audit, active competition walkthrough, and a net proceeds report. Limited spots at each event.

$500 value

FREE

What People Are Saying

Real Sellers. Real Results.
Real Reviews.

Google ★

J

Joseph Taylor

Verified Google Review

★★★★★

"Alex is by far the most efficient and effective realtor we have encountered. He is data driven and tailors the data to the client's advantage. We received offers beyond our asking price within days of listing. Alex is a true professional with ethics and we are completely satisfied."

Google ★

D

Dorothy Carlton

Verified Google Review

★★★★★

"He listened and advised me when I was all over the place and with that advice I ended up getting much more than my asking price. His approach and negotiation skills are without compare. I would highly recommend working with Alex."

Google ★

E

Elise Godfrey

Verified Google Review

★★★★★

"Alex was excellent! My townhouse sold in 4 days for over asking price. He made the entire process stress free. I would recommend him without hesitation!"

Google ★

C

Clayton Morey

Verified Google Review

★★★★★

"Alex was great!! His approach to selling our home was spot on. Our home was listed on a Monday and we accepted an offer 4 days later!!! His approach and execution were exactly what we needed."

Google ★

S

Sally Atari

Verified Google Review

★★★★★

"We had a terrible experience with a previous realtor — misled about price, wasted months. Working with Alex was like night and day. So grateful. He guided us like a captain through stormy seas!"

Google ★

P

Paulo DeOliveira

Verified Google Review

★★★★★

"From start to finish, he made the process feel smooth and far less stressful than we anticipated. Every call or text was answered promptly — he was always accessible. We truly felt he had our best interests at heart."

Common Questions

Everything You Want to Know
Before You Register

Is this actually free?

Yes. Completely free to attend. No charge, no upsell at the door. The only thing I ask for is your time and attention for 90 minutes. My goal is to earn your trust — not your credit card number.

Is this just a sales pitch in disguise?

No. The workshop content stands alone — you'll walk away with real, usable strategy whether or not you ever work with me. At the end, I'll mention the option of a private Seller Positioning Session for anyone interested. That's it. No pressure, no follow-up harassment.

My home needs work. Is this still relevant for me?

Especially for you. A huge part of what I cover is exactly what's worth fixing before you sell and what's a waste of money. Most sellers over-invest in the wrong things. This workshop will save you from that mistake.

I'm not selling for another 1–2 years. Should I still come?

Yes — and honestly, the earlier you understand this framework, the better positioned you'll be. The decisions you make 12–18 months before listing can significantly affect your net proceeds. Come now, use it later.

What's the Private Seller Positioning Session?

It's a private, one-on-one session where I run the full Seller Advantage System on your specific home. That includes a custom pricing bracket analysis, active demand and supply audit, competition walkthrough, and a net proceeds report. It's available at no charge to qualifying attendees at each event. Spots are limited.

Do I need to bring anything?

Just yourself. If you have a rough idea of your home's value or what you owe on the mortgage, that's helpful but not required. Everything else we'll work through together.

Your Host

Alex Mashkin
Integrum Real Estate Team
at Keller Williams

I've sold over 100 homes in the Hudson Valley since 2018. Before real estate, I spent years in the luxury automotive industry — which is where I learned to negotiate at the highest level. I brought all of that into real estate, and eventually earned my Certified Negotiations Expert designation.

I built the Smart Seller Program and Easy Exit Agreement because I believe sellers should never feel trapped. If I'm not delivering, you walk. No penalty, no drama. That's how confident I am in what I do.

What I teach at this workshop isn't theory. It's the same framework behind every one of my listings — including homes that sold in days, above asking, in shifting markets.

100+

Homes sold in the Hudson Valley

CNE

Certified Negotiations Expert

4 days

Recent seller · multiple offers · above asking

$0

Lock-in required — Easy Exit Agreement

Who This Is For

This Workshop Was Built
for a Specific Homeowner.

Here's how to know if that's you.

This is for you if:

Skip this if:

Are You About to Leave $50,000+
on the Table When You Sell?

You've Spent Decades Building Equity.
Don't Lose It in the Last 90 Days.

3 Secret Strategies Most Hudson Valley Sellers — and Their Agents — Have Never Heard Of

Every Attendee Gets These — Free.

Real Sellers. Real Results.
Real Reviews.

Everything You Want to Know
Before You Register

Alex Mashkin
Integrum Real Estate Team
at Keller Williams

This Workshop Was Built
for a Specific Homeowner.

Seats Are Limited.
This Is In-Person Only.

Reserve Your Seat

Are You About to Leave $50,000+on the Table When You Sell?

You've Spent Decades Building Equity.Don't Lose It in the Last 90 Days.

3 Secret Strategies Most Hudson Valley Sellers — and Their Agents — Have Never Heard Of

Every Attendee Gets These — Free.

Real Sellers. Real Results.Real Reviews.

Everything You Want to KnowBefore You Register

Alex MashkinIntegrum Real Estate Teamat Keller Williams

This Workshop Was Builtfor a Specific Homeowner.

Seats Are Limited.This Is In-Person Only.

Reserve Your Seat

Are You About to Leave $50,000+
on the Table When You Sell?

You've Spent Decades Building Equity.
Don't Lose It in the Last 90 Days.

Real Sellers. Real Results.
Real Reviews.

Everything You Want to Know
Before You Register

Alex Mashkin
Integrum Real Estate Team
at Keller Williams

This Workshop Was Built
for a Specific Homeowner.

Seats Are Limited.
This Is In-Person Only.